Friday, 20 May 2011

In the last few years what have been the most significant developments in how individuals use the internet?

Paragraph 1
Within the last 5 years Youtube, Facebook, Twitter have become hugely popular/ influencial on peoples lives. This means that the internet has become more of a social network rather than retail and origionally scientific research network. Technogical convergence has had a huge impact on these 3 networks. Myspace was created for advertising music, however facebook and youtube converge socialising with music advertisment.

Globalisation - Facebook and Youtube origionally started in America, and have rapdily spread across the world.
Because facebook converges all medias it has replaced MySpace, Bebo.

Henry Jenkins Participary Culture - Youtube allows anyone to upload all types of videos and share them with the world.
Twitter is another example of participary culture, its quick and simple way of broadcasting whats on your mind. This means that we dont need to use television anymore as technological convergence allows us to watch tv online, for example Misfits have their own website, it allows you to review series, catch up on series, play games, and interact with the actors through their twitter page.

Chris Anderson - Long Tail theory - If you could ad up all the revenue of niche market films over time, it would equal/ be more than a block buster film, and example of this could be "Little Miss Sunshine"and Napoliane Dynamite, neither of these were in cinemas however over the years they have generated profit gradually and become popular.

Question 1

What impact has the internet had on media production, distribution and exhibition?

PLAN!


Intro - The internet has had a amazing impact on peoples life around the world connecting people miles away, expanding business's, creating business's and advancing technology. Most importantly it has increased Globalization in production, distribution and exhibition.

1st - internet has lead mass globalization spreading different cultures (Exhibition). Making it easier to share. Enabling people to sell things around the world using the internet (Distribution). Niche markets have had more support as views can be shared from all area of the world this is the Chris Anderson theory The Long tail (Distribution).

2nd - The internet is being used as a tool to distribute goods around the world and locally (Pizza hut) . it has also lead to anyone being able to become a producer for example Charlie McDonnell (made a living from posting vids on YouTube). People can like it and share comments on his page. This is the Henry Jenkins theory of Participatory Culture


3rd - The internet has created a online voluntary service For example, where musicians can find technical skilled people for free (mind Share). This represnts the theory Jeff Howe Crowd Sourcing


Conc - 

What impact has the internet had on media production, distribution and exhibition? internet had on media production, distribution and exhibition?

What impact has the internet had on media production, distribution and exhibition?

Intro:
- Definition of production, distribution and exhibition
- Say we are doing film and TV

Paragraph 1:
- How media has changed in production for film and TV
- What is was in the past
- What it is now and the impact
- New cameras
- Getting info off Google
- Henry Jenkings, everyone produces - talk about Youtube and how anyone can upload
- Jeff Howe - Get ideas off internet sites for free, the artists still have final say

Paragraph 2:
- How media has changed for distribution for film and TV
- How was distributed - buying dvd/video, waiting for cinema
- Now - streaming, illegal download
- Cookies making recommendations from previous
- Chris Anderson the long tail - niche market distributions from amazon
- Put any film or link to the film all over the world to make people know about it - Globalisation
- Taking messages over internet from country to country - more accessible - Globalisation

Paragraph 3:
- How exhibition changed
- Used to be able to wait for the film or game to come out
- Demo the game to see graphics
- Watch clips on youtube
- Exhibition - illegal downlading
- Not waiting

Paragraph 4:
- Conclusion
- If it has changed a lot
- Which stage has change the most
- How it will change