Comparisons between blockbusters and niche films.

The Long Tail Theory: 

1. Find examples...

Big Hit Film:

- Titanic

Niche Film:

- Derailed.

Titanic: 

• Production cost: roughly $200 million however now-a-days it would have cost $247 million (due to inflation) 

• Cinema Screen/tickets: 128,345,900 tickets sold.

• DVD Sales: First DVD to ever sell over 1,000,000 copies (1999) made... $1.2 billion.

• Fan Activities: 

-Buy DVD online

-Buy DVD in stores

-Watch online, always regonised

-Download it

-Youtube videos

-Songs became famous from movie

-Copying Moves

-Follow the actors careers after the film.

Derailed: 

• Production cost: roughly $22 million.

• Cinema Screen/tickets: sold the amount to make ... $57,479,076

• DVD Sales: Sold enough DVD's to make... $27,767,441

• Fan Activities: 

-Harder to find than titanic

-Well-known Actors (Jennifer Aniston) watch the film for the actors. 

 2. Do your figures work out the same or close to each other?

Our figures do not work out the same as each other due to the fact that we choose a highly successful film in the 90's. Titanic was a blockbuster hit then and still is now however our niche film, Derailed was only successful when it was being advertised and promoted. Derailed made the average amount of revenue for an action film however the titanic made a lot more making it a worldwide blockbuster.

Chris Anderson is proved wrong in this situation, because even if there were ten movies that made the same amount as derailed, Titanic was such a big hit that the costs outweigh each other.

3. Blog your understanding of the long tail, which niche markets do you access and why? 

The long tail theory states that a number of small niche films make the same amount of revenue as one blockbuster movie. For example 10x Derailed = 1xTitanic (however this is not true in this particular case but can be true for some).