Long Tail Theory

1. Find an example of a film that is a big hit and compare it with a niche film?


Blockbuster Film: Avatar
- Production cost: $237m-$500m
- DVD Sales:
- Cinema Sales: $185,075,145
- Fan Activity: Twitter Sites, Facebook, Discussion Forums







Niche: The Disappearance of Alice Creed
Production cost: $7m
DVD Sales:
Cinema Sales: $166,980
Fan Activity: On the movies official website their are links on social networking sites such as Facebook, Twitter, YouTube and MySpace.