Media in the Online Age

Marketing and the Internet.

1.      Look at the official website for Little Miss Sunshine and answer the following:

• What types of information can we learn about the film and actors from this website?

The website features the trailer of the film which allows us to see the personalities of each character. The trailer also features when you click on certain links making people watch it beforehand. 

The sections you can look at give information about the movie and characters depending on what you click on e.g. Myspace, production and pictures.

• Is the website interactive for the consumer and in what ways?

The website is interactive to the consumer through the mise-en-scene. The website has music to emphasis the feel of the film. Its upbeat and feels as though its humorous. There's also links on the homepage of the website taking viewers to different pages e.g. customise your own kicks.  

• Which marketing (promoting) strategies are evident on this website?

There are several marketing strategies other than just a trailer such as,  still shots of the film and shows you the setting of the location in the film as it has images of the road showing you the sighting of the roadtrip.
The website is promoting other stores such as 'Kitson' and online store 'Ebay' knowing their viewers may shop at these places therefore promoting their film to a further level.

 

• Why do you think these methods are being used for this film?

The chain of promotions may bring in more viewers that could be interested in watching the film.

The above case study is from 2006, now look at a more recent case study to investigate how use of the internet in marketing has advanced:

2.      Use Misfits as your recent case Study. Think about how the website differs.

• What types of information can we learn about the show, characters and actors?

Facebook and Twitter are being advertised more on this website as its become more popular and misfits is a more modern show. You can watch the trailer and rate whether or not you think it will be good or not (perhaps the storyline) Yay or Nay.

• How many links are there with other forms of social media e.g. Facebook?

The misfits website has a section where you can interact with other people about the show, for example if someone didn't like the new storyline they can express this on the misfits website where others will reply.

• Is the website interactive in any other ways?

Interactive mood board looks more appealing rather than just still images and text it draws in the viewers and shows a unique technique to study the website. 

• Is the website easy to use and accessible for all?

Yes because everything is labeled and clear to see what to click to get what information. Also the social interactive chat is simple to find and use.

• Research into wider marketing strategies on the web as well as the website; is a there a buzz being created for the show?

The audience watching misfits will be commenting on their website to get all information rather than going on something different e.g. google.