Wednesday, 9 March 2011

Long Tail Theory

Find an example of a film that is a big hit and compare it with a niche film
Pirates Of The Carribean: Dead Man's Chest is an example of a big hit film, having already recieved a fenominal response to the first film; it is the perfect example of a blockbuster film because it also plays host to an entourage of very successful actors/actresses. It had one of the largest opening day gross in history, taking in $55.8 million and had 515 screens.

Juno is a classic example of a niche film at the time of release it had no notable actors/actresses and was based on a book that wasn't particularly well known; also it wasn't produced by any of the major studios. On the day of release it took in just $414 thousand and only had 7 screens. However after 10 weeks of dvd sales, $55.8 worth of dvd's had been sold equivelant to the opening weekend of the pirates of the caribean.

No comments:

Post a Comment