The Long Tail

1.Find an example of a film that is a big hit and compare it to a niche film
Compare-Production Cost
                Cinema Screens/Tickets
                DVD Sales
                Fan Activity


Blockbuster- Toy Story 3
$200,000,000


$110,307,189 (USA) (20 June 2010) (4,028 Screens)
£21,187,264 (UK) (25 July 2010) (562 Screens)
PHP 54,755,489 (Philippines) (20 June 2010) (125 Screens)
RUR 73,646,742 (Russia) (20 June 2010) (555 Screens)



10,598,826 units ($180,663,723

Huge fanbase from the previous 2 films. And there was huge expectaction for the final installment, Twitter page dedicated to Toy Story 3,Wikepedia page, Toys, Game


Niche- Shaun of the Dead  £4,000,000

$3,330,781 (USA) (26 September 2004) (607 Screens)
£1,603,410 (UK) (11 April 2004) (367 Screens)

 Fan club, Facebook Page. references other films brings i a larger audience. in jokes directed at British crowd.

2. Do your figures work out the same or close to each other?
 Is Chris Anderson proved right or wrong.

 Toy Story 3 had a much larger budget In the UK and USA and also made money in the Phillippines and Russia whereas Shaun of The Dead  made £1,603,410 because is was a uk based film. the reason that toy story got revenue from other countries is because they expect us all to automatically like the film so it is available

3.Blog your understanding of the Long Tail-which Niche markets do you access and how.

 Some independent films that are Niche are not always available in the cinema so fans have to wait for the DVD release whereas blockbusters are shown everywhere and are easily accessed.