Little Miss Sunshine

Marketing and the Internet.


What types of information can we learn about the film and actors from this website?


As soon as you open the website, the yellow background attracts you to read it. All of the films awards are on the main page, including "Best Performance by an Actor in a supporting way" and "Best writing, original screenplay". This shows that the film is obivously at a high standard and has won multiple awards. 


Is the website interactive for the consumer and in what ways?


The website is interactive and cosumers would be able to easily access it. It has a simple layout with icons for each menu. These menus consist of Story, Production, Downloads, Pictures and Myspace.


Which marketing strategies are evident on this website? 


They have a bright background that strikes you and draws you into reading further. You are also able to download from the website.


Why do you think these methods are being used for this film? 


Because the film is aimed at a younger audience, so the website fits into that catigory aswell and aims to attract uts audience.