Blockbuster: Shutter Island
- Production Cost: Estimated at $80,000,000
- Cinema Screens/Tickets: Opening Weekend - $42,000,000
Gross - $128,000,000
Screens - 2991
- DVD Sales: Within 12 weeks of Shutter Island being released on DVD is made $21,000,000
-Fan Activity: Shutter Island has a Facebook page with 24,000 followers and also a Twitter and MySpace page for the fans.
Niche: Leap Year
- Production Cost: Estimated $19,000,000
- Cinema Screens/Tickets: Opening Weekend: $9,000,000
Gross: $25,000,000
Screens: 2511
- DVD Sales: Within 1 week the film made $2,000,000. After 1 week, it was no longer available to buy.
- Fan Activity: Leap Year has a Facebook page with 3,000 followers and also has a Twitter and MySpace page.
2) Chris Anderson was proved right with his Long Tail theory because he said that if you add up all of the revenue from all of the Niche markets it is equal to the blockbuster. This example shows that his theory is right as the blockbuster film, Shutter Island did a lot better then the Niche film , Leap Year but several of these niche films combined have the same or more revenue as a blockbuster film.
3) The Long Tail theory is where the revenue of many niche market films are added together to equal the revenue of one blockbuster film. To access products from niche markets we use websites such as amazon and play.com to purchase them.
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