Henry Jenkins Interview: Key Points

• Cultural changes surpass technological changes however, technology amplifies the trends of our culture.
• Because of technology everyone has the ability to be a producer of media.
• The desire to create and share is extremely powerful take the obama campaign for instance.
• Collective intelligence means that everyone who has the skills required to utalise the internet can pool their knowlege together and get an average answer which will be more accurate than the answer of any one individual.
• Collective intelligence is the future but we need the skills to be able to deal with it.
• Wikipedia uses a collective intelligence model which means that one day it will surpass products such as the encyclopedia Britainica.
• Google uses a similar model in order to provide more accurate search results